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How I Built a $2M SaaS in 6 Months
My First Million
The SaaS Metrics That Actually Matter
Lenny’s Podcast
Distribution Beats Product Every Time
Indie Hackers Weekly
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My First Million
How I Built a $2M SaaS in 6 Months
A solo founder breaks down the exact playbook he used to hit $2M ARR in six months by focusing on a single underserved niche, launching with a waitlist, and obsessively iterating on the core feature. The talk covers pricing strategy, early customer discovery, and the counter-intuitive decision to stay bootstrapped. Highly actionable for founders who are pre-revenue or stuck at an early growth plateau.
Business Ideas
- Build a vertical SaaS targeting a single profession (e.g., dentists, plumbers) with a generic tool they already pay for
- Launch a waitlist page before writing any code to validate demand with real emails
- Offer done-for-you onboarding as a paid add-on to reduce churn in month one
Actionable Tactics
- Cold-email 50 potential customers before building anything — aim for 5 replies expressing interest
- Set your price 3x higher than feels comfortable, then watch where prospects hesitate
- Record every onboarding call and review the recordings weekly to find where users get confused
Key Timestamps
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